Objective

Defiance’s high standard for quality and great customer service has given them an elite status in the industry and has allowed them to avoid using any traditional advertising. They have been able to rely strictly on word-of-mouth referrals and have continually set sales records month-to-month. With that in mind, we were tasked with designing a website with zero fluff and 100% product. They wanted something minimal, sleek, and unique, letting the product speak for itself.