Ficks Beverage Co.
All you White Claw fans out there, do yourself a favor and dump that shit. Pick up some Ficks Hard Seltzer instead. It’s WAYYYY more delicious. Ficks only uses three ingredients—pure fruit juice, sparkling water and fruit wine fermented from California oranges. That means no concentrates, no artificial flavors and no added sugar. Ficks tastes like actual fruit because, well, it is.
Objective
Ficks Beverage Company hired Blocktype to design the can labels and box packaging for their hard seltzer product line. The result? A simple yet effective design solution that vibes California beach culture, makes your mouth water, and gets you buzzin.’ Check the store finder on their website to find a box near you.
Scope
- Packaging
