NeilPryde
NeilPryde lives and thrives through the victories of its riders which underline the innovation and quality of the NeilPryde brand and product. Every year new product is released showcasing the latest in windsurfing sail innovation. Sail colorways and graphics are also evolved.
Objective
Design fresh colorways and a new graphic execution for the 2020 Neil Pryde sail collection. The new collection must feel like an evolution of past sails, align with past color trends, attempt to reduce production costs, and be unique to NeilPryde.
Our solution unified the sail frame colors across all three 2020 colorways. This would help reduce excess material waist in the production process, thus reducing NeilPryde’s environmental footprint and production cost. Three color gradients were selected for the inner panels to create three unique looking sails — black/cyan, purple/cyan, and red/pink. The resulting colorway executions are vibrant on the water, ownable to NeilPryde, and have been well received by the windsurfing market.
Scope
- Art Direction
- Color Design
- Visual Identity
2020 Combat
Three Colorways
2020 Atlas
Three Colorways
2020 Zone
One Colorway
2020 Wizard
One Colorways
2020 Ryde
Two Colorways
2020 V8
Two Colorways
2020 Speedster
Two Colorways
2020 RS:Racing & Flight Evo
Mid-Season Colorway
